Colour Story
I am innovation
I am algae
Bloom™, a flexible foam partly produced with algae biomass.
I am plant-based
Dyed with natural plant-based elements, like roots, berries, bark & leaves.
I am low impact
Coloured with the low-impact We aRe SpinDye® closed loop method of dyeing.
I am glass
Made from recycled metals & melted recycled glass to give them their vibrant colour.
I am digital
Digitally printed, massively reducing the amount of water, energy and chemicals needed in the printing process.
I am biotechnology
Colorifix, the first entirely biological dyeing process, eliminating harsh chemicals and slashing water and energy consumption.
I am organic
100% organic cotton.